About The Failure Project
Researching failure to create success.

Why is it that incredibly smart, talented people can be completely derailed when they fall short of a goal?
What characteristics make some people seemingly immune to these negative effects?
How can people be trained or taught to be more "failproof"?
Welcome to The Failure Project.
The Failure Project researches three key things.

Pre-Failure Characteristics
What qualities, skills, and traits make people "failproof"?
What type of people respond best to failure and what pre-existing attributes make people more likely to crack when they encounter a failure?

The Failure Experience
How do people think and act when a failure occurs?
What factors make people respond well in a crisis situation? What makes people freeze up or make bad decisions?

Post-Failure Response
How do people respond after a failure has occurred?
What are the productive or adaptive ways of responding to failure? How can you maximize learning and minimize negative consequences? How can you prevent future failures from occurring?
Want to Participate in Failure Research?
About the Founder

Fascinated by her own experiences in being completely derailed by failures that were (in hindsight) quite small in magnitude, Dr. Liz Bayardelle began researching failure in college.
9 years (and countless failures later) she wrote her doctoral dissertation on the relationship between individual pre-failure characteristics and their relationships to people's response to failure. The Failure Project was born as an extension of that research.
Today, her goal for The Failure Project is to map the metaphorical genome of failure, providing an empirically-grounded spectrum of the individual characteristics that determine a person's response to failure, determining how a person can be trained in order to optimize their response to failure, and battling the myth that failure is something to be avoided instead of leveraged for learning.
By day, Dr. Bayardelle is an author, speaker, executive, wife, mom of 3, and chief dustbunny wrangler of a happily chaotic household. When she has time (i.e. never) she enjoys any kind of exercise, Oreos in large quantities, snuggling her children, and occasionally getting to spend more than 5 consecutive minutes with her husband.